Center for Marketing Technology

The Center for Marketing Technology (CMT) is a best-practices lab for studying the complex forces that fuel buying and selling in the new economy. Equipped with powerful, networked desktop PCs and specialized software, the center plays a key role in information age marketing programs at Bentley.

In the CMT, you'll gain a keen appreciation for the tools and techniques that drive better decision-making in marketing. Other applications focus on media planning, product design, and customer relationship management.

Features

  • Four project and collaboration rooms
  • State-of-the-art focus group suite with a 10-12 seat discussion room and adjancent observation room with one-way mirror
  • 39-seat, PC-networked SMART classroom with high-resolution document camera, laser printer, audio/video system, and cutting-edge technology for marketing analytics and presentations
  • Data Analytics Lab with research software including MediaMark Reporter, Qualboard, Qualitap, Qualtrics, SPSS, and TAPSCAN
  • Satellite lab with web conferencing